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          "factor_id": "H127",
          "score": 50,
          "confidence": "medium",
          "freshness": "newly_refreshed",
          "measured_at": "2026-08-18T05:19:25.436Z",
          "measurement_id": "27a345c1-a5a3-5c76-9a3e-9ceca77703a1",
          "source_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
          "page_urls": [
            "https://phantomstory.com/"
          ],
          "usable_unit_count": 1,
          "source_refs": [
            "measurement:27a345c1-a5a3-5c76-9a3e-9ceca77703a1",
            "source-scan:cf1cef96-ea79-4831-a3a3-d75e69b858aa"
          ],
          "evidence_refs": [
            "observation:b9925fa9-587a-584b-a894-3fb41451141b",
            "observation:f75b61d4-b848-5ed8-bd3f-53e77334fac8",
            "scan_artifact:449c6612-10fe-46ea-97ac-23b40b3dcf83"
          ],
          "deficiencies": [],
          "origin_quality": {
            "applicability": "eligible",
            "review_status": "accepted",
            "score_authority": "allow",
            "measurement_outcome": "measured",
            "customer_visible_allowed": true,
            "can_prove_customer_issue": true,
            "reason_codes": [
              "no_forms_to_validate",
              "definition:h127.vnext.v1",
              "factor_vnext_trusted_direct_parse",
              "v2_record_canonical_bridge"
            ]
          }
        },
        {
          "factor_id": "H128",
          "score": 25,
          "confidence": "medium",
          "freshness": "newly_refreshed",
          "measured_at": "2026-08-18T05:19:25.437Z",
          "measurement_id": "31c37e3f-b0a4-5362-adb8-cba7eb48e1e6",
          "source_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
          "page_urls": [
            "https://phantomstory.com/"
          ],
          "usable_unit_count": 1,
          "source_refs": [
            "measurement:31c37e3f-b0a4-5362-adb8-cba7eb48e1e6",
            "source-scan:cf1cef96-ea79-4831-a3a3-d75e69b858aa"
          ],
          "evidence_refs": [
            "observation:e10c4eb6-9a29-5cfd-a2c3-f51030d44fcd",
            "observation:eb62f678-c926-51be-9f7b-3aab863bebfb",
            "scan_artifact:449c6612-10fe-46ea-97ac-23b40b3dcf83"
          ],
          "deficiencies": [
            {
              "kind": "limited_recognition",
              "subjectKey": "https://phantomstory.com/",
              "explanation": "limited_recognition"
            }
          ],
          "origin_quality": {
            "applicability": "eligible",
            "review_status": "accepted",
            "score_authority": "allow",
            "measurement_outcome": "measured",
            "customer_visible_allowed": true,
            "can_prove_customer_issue": true,
            "reason_codes": [
              "limited_recognition",
              "definition:h128.vnext.v1",
              "factor_vnext_trusted_direct_parse",
              "v2_record_canonical_bridge"
            ]
          }
        },
        {
          "factor_id": "H129",
          "score": 50,
          "confidence": "high",
          "freshness": "newly_refreshed",
          "measured_at": "2026-08-18T05:19:25.438Z",
          "measurement_id": "21f684c2-f218-57c4-9bed-22cf300bc7ff",
          "source_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
          "page_urls": [
            "https://phantomstory.com/"
          ],
          "usable_unit_count": 1,
          "source_refs": [
            "measurement:21f684c2-f218-57c4-9bed-22cf300bc7ff",
            "source-scan:cf1cef96-ea79-4831-a3a3-d75e69b858aa"
          ],
          "evidence_refs": [
            "observation:bd554a0a-6828-5792-b895-755dd8dfc981",
            "observation:dc0b9c8f-c5ac-55e5-a1d8-a4f3685659e6",
            "scan_artifact:449c6612-10fe-46ea-97ac-23b40b3dcf83"
          ],
          "deficiencies": [],
          "origin_quality": {
            "applicability": "eligible",
            "review_status": "accepted",
            "score_authority": "allow",
            "measurement_outcome": "measured",
            "customer_visible_allowed": true,
            "can_prove_customer_issue": true,
            "reason_codes": [
              "page_title_only",
              "definition:h129.vnext.v1",
              "factor_vnext_trusted_direct_parse",
              "v2_record_canonical_bridge"
            ]
          }
        },
        {
          "factor_id": "H130",
          "score": 0,
          "confidence": "high",
          "freshness": "newly_refreshed",
          "measured_at": "2026-08-18T05:19:25.440Z",
          "measurement_id": "bda9f3ab-bff2-536c-b857-69c2d79b69c4",
          "source_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
          "page_urls": [
            "https://phantomstory.com/"
          ],
          "usable_unit_count": 1,
          "source_refs": [
            "measurement:bda9f3ab-bff2-536c-b857-69c2d79b69c4",
            "source-scan:cf1cef96-ea79-4831-a3a3-d75e69b858aa"
          ],
          "evidence_refs": [
            "observation:1425c7fc-1d11-5952-936a-824f57a82c0c",
            "observation:97305d63-6439-587c-acd0-77484db55f47",
            "scan_artifact:449c6612-10fe-46ea-97ac-23b40b3dcf83"
          ],
          "deficiencies": [
            {
              "kind": "no_site_search",
              "subjectKey": "https://phantomstory.com/",
              "explanation": "no_site_search"
            }
          ],
          "origin_quality": {
            "applicability": "eligible",
            "review_status": "accepted",
            "score_authority": "allow",
            "measurement_outcome": "measured",
            "customer_visible_allowed": true,
            "can_prove_customer_issue": true,
            "reason_codes": [
              "no_site_search",
              "definition:h130.vnext.v1",
              "factor_vnext_trusted_direct_parse",
              "v2_record_canonical_bridge"
            ]
          }
        },
        {
          "factor_id": "H131",
          "score": 0,
          "confidence": "high",
          "freshness": "newly_refreshed",
          "measured_at": "2026-08-18T05:19:25.441Z",
          "measurement_id": "cb651b0f-a282-5a99-a6b3-46496d39eb8f",
          "source_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
          "page_urls": [
            "https://phantomstory.com/"
          ],
          "usable_unit_count": 1,
          "source_refs": [
            "measurement:cb651b0f-a282-5a99-a6b3-46496d39eb8f",
            "source-scan:cf1cef96-ea79-4831-a3a3-d75e69b858aa"
          ],
          "evidence_refs": [
            "observation:d09725c2-5619-5dac-90e9-eed532f4a86c",
            "observation:ed9e4feb-caaa-54b9-86c5-892b7648f646",
            "scan_artifact:449c6612-10fe-46ea-97ac-23b40b3dcf83"
          ],
          "deficiencies": [
            {
              "kind": "no_help_guidance",
              "subjectKey": "https://phantomstory.com/",
              "explanation": "no_help_guidance"
            }
          ],
          "origin_quality": {
            "applicability": "eligible",
            "review_status": "accepted",
            "score_authority": "allow",
            "measurement_outcome": "measured",
            "customer_visible_allowed": true,
            "can_prove_customer_issue": true,
            "reason_codes": [
              "no_help_guidance",
              "definition:h131.vnext.v1",
              "factor_vnext_trusted_direct_parse",
              "claim_gate:page_class_absent_from_complete_map",
              "page_intent:faq",
              "claim_gate:missing_page_class:FQ",
              "claim_gate:missing_page_class:SP",
              "claim_gate:weak_site_claim_denied",
              "claim_gate:fact_only_weak_claim_not_customer_visible",
              "v2_record_canonical_bridge"
            ]
          }
        },
        {
          "factor_id": "H132",
          "score": 50,
          "confidence": "high",
          "freshness": "newly_refreshed",
          "measured_at": "2026-08-18T05:19:25.443Z",
          "measurement_id": "5d662868-bab9-5398-9320-f0c91d905754",
          "source_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
          "page_urls": [
            "https://phantomstory.com/"
          ],
          "usable_unit_count": 1,
          "source_refs": [
            "measurement:5d662868-bab9-5398-9320-f0c91d905754",
            "source-scan:cf1cef96-ea79-4831-a3a3-d75e69b858aa"
          ],
          "evidence_refs": [
            "observation:40f7957c-a90a-576f-98e9-fd35456aaa53",
            "observation:e8ab2fab-b570-569f-8571-4936b63503ac",
            "scan_artifact:449c6612-10fe-46ea-97ac-23b40b3dcf83"
          ],
          "deficiencies": [],
          "origin_quality": {
            "applicability": "eligible",
            "review_status": "accepted",
            "score_authority": "allow",
            "measurement_outcome": "measured",
            "customer_visible_allowed": true,
            "can_prove_customer_issue": true,
            "reason_codes": [
              "no_significant_motion",
              "definition:h132.vnext.v1",
              "factor_vnext_trusted_direct_parse",
              "v2_record_canonical_bridge"
            ]
          }
        },
        {
          "factor_id": "H134",
          "score": 50,
          "confidence": "low",
          "freshness": "newly_refreshed",
          "measured_at": "2026-08-18T05:19:25.445Z",
          "measurement_id": "27ec12af-f19f-5554-8256-93fb439d9863",
          "source_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
          "page_urls": [
            "https://phantomstory.com/"
          ],
          "usable_unit_count": 1,
          "source_refs": [
            "measurement:27ec12af-f19f-5554-8256-93fb439d9863",
            "source-scan:cf1cef96-ea79-4831-a3a3-d75e69b858aa"
          ],
          "evidence_refs": [
            "observation:4190327d-d363-5dbe-9d22-869807045003",
            "observation:625481c2-9481-5d28-87a9-96f89c21d080",
            "scan_artifact:449c6612-10fe-46ea-97ac-23b40b3dcf83"
          ],
          "deficiencies": [],
          "origin_quality": {
            "applicability": "eligible",
            "review_status": "accepted",
            "score_authority": "allow",
            "measurement_outcome": "measured",
            "customer_visible_allowed": true,
            "can_prove_customer_issue": true,
            "reason_codes": [
              "density_baseline",
              "definition:h134.vnext.v1",
              "factor_vnext_trusted_direct_parse",
              "v2_record_canonical_bridge"
            ]
          }
        }
      ]
    },
    {
      "lens": "human",
      "category": "Content Quality & Consistency",
      "score": 25,
      "factor_count": 1,
      "source_ref": "site-epi:2026-08-18T05:24:11.813Z:human:Content Quality & Consistency",
      "measurement_quality": {
        "measured_factor_count": 1,
        "high_confidence_factor_count": 0,
        "zero_score_factor_count": 0,
        "factors_with_recorded_deficiency": 1,
        "fully_measured": true,
        "thin_collection": true
      },
      "factors": [
        {
          "factor_id": "S011",
          "score": 25,
          "confidence": "low",
          "freshness": "newly_refreshed",
          "measured_at": "2026-08-18T05:19:41.346Z",
          "measurement_id": "50f646a2-2767-57ec-a650-7c91326edec3",
          "source_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
          "page_urls": [],
          "usable_unit_count": 1,
          "source_refs": [
            "measurement:50f646a2-2767-57ec-a650-7c91326edec3",
            "source-scan:cf1cef96-ea79-4831-a3a3-d75e69b858aa"
          ],
          "evidence_refs": [
            "observation:283cce9a-52f2-5e66-a3b8-58ea38394a8b",
            "observation:75777216-2805-55ea-935c-3e97a021d5f4",
            "scan_artifact:196bf8b8-4bee-4512-a128-3d55d8ef06bc"
          ],
          "deficiencies": [
            {
              "kind": "s011_deficiency",
              "subjectKey": "site",
              "explanation": "1 social profiles found but no social links on website"
            }
          ],
          "origin_quality": {
            "applicability": "eligible",
            "review_status": "accepted",
            "score_authority": "allow",
            "measurement_outcome": "measured",
            "customer_visible_allowed": true,
            "can_prove_customer_issue": true,
            "reason_codes": [
              "social_s011_scored",
              "1 social profiles found but no social links on website",
              "definition:s011.vnext.v1",
              "factor_vnext_trusted_direct_parse",
              "v2_record_canonical_bridge"
            ]
          }
        }
      ]
    }
  ],
  "instruments": {
    "declaration_version": "evident.instrument_availability.v3",
    "note": "Presence derived across the snapshot's source lineage plus operator-side labeled live instruments. v3 extends v2 with a labeled_live_instruments section (vendor-labeled, dated pulls that are NOT part of the frozen snapshot and are never blended with snapshot measurements) and a measurement_in_progress state.",
    "supersedes": "evident.instrument_availability.v2 (2026-08-17 corrected declaration)",
    "lineage": {
      "anchor_scan_id": "cf1cef96-ea79-4831-a3a3-d75e69b858aa",
      "source_scan_ids": [
        "cf1cef96-ea79-4831-a3a3-d75e69b858aa"
      ],
      "note": "Every usable unit in this snapshot is newly refreshed on 2026-08-18; carriedForwardCount is 0, so the lineage is a single scan.",
      "artifact_presence_by_scan": {
        "cf1cef96": [
          "ai_answer_audit",
          "ai_presence_strategy",
          "community_mentions",
          "earned_mention_corpus_v1",
          "keyword_gap_landscape",
          "search_landscape",
          "search_keyword_clusters",
          "search_competitor_discovery",
          "competitive_landscape",
          "review_analysis",
          "g2_reviews",
          "social_activity",
          "social_profiles",
          "web_research_company_context_v1"
        ]
      }
    },
    "states": {
      "measured_in_snapshot": "The instrument ran AND its measurements are present in this Site State snapshot. Comparable at T1.",
      "ran_outside_snapshot": "The instrument produced an artifact on the snapshot's scan, but none of its measurements resolved into this snapshot. The data exists in the platform; it is not part of this baseline.",
      "not_run": "No artifact from this instrument exists on the snapshot's scan or for this site.",
      "measurement_in_progress": "Measurement was launched and is landing in the platform; results are not in this issue and will appear in the next one.",
      "labeled_live_instrument": "Operator-run vendor pull with method and date labels. Separate from the frozen snapshot by design; feeds clearly-labeled report sections only."
    },
    "measured_in_snapshot": [
      {
        "instrument": "Factor measurement (on-site and structural)",
        "detail": "363 usable factor units, 100% newly refreshed on 2026-08-18; 249 at high confidence; weighted coverage 66.06% of 548 applicable units.",
        "feeds": [
          "epi",
          "lens_scores",
          "categories",
          "findings"
        ]
      },
      {
        "instrument": "Answer-engine presence (question-level audit, four engines)",
        "detail": "Fresh ai_answer_audit measured 2026-08-18: 10 questions x 4 engines = 40 answers. Cohort-split rates computed from the artifact's per-answer records: pooled 80% named / 60% cited; branded questions 88% / 62%; discovery questions (brand not named) 50% / 50%. Per engine (named, cited, discovery-named): ChatGPT 9/10, 9/10, 2/2; Claude 9/10, 9/10, 2/2; Gemini 7/10, 6/10, 0/2; Perplexity 7/10, 0/10, 0/2. Seven of eleven ranked mentions at position 1.",
        "definitions": {
          "named": "the engine's answer text names the company (artifact field ownMentioned)",
          "cited": "phantomstory.com appears among the sources the answer lists (any source with isTarget true)"
        },
        "panel_note": "The panel is 10 questions and differs from the original issue's tracked set; cohort rates from this issue forward are the durable comparison basis.",
        "cohort_rows": [
          {
            "cohort": "All 40 answers",
            "responses": 40,
            "named_pct": 80,
            "cited_pct": 60
          },
          {
            "cohort": "Branded questions (8 x 4)",
            "responses": 32,
            "named_pct": 88,
            "cited_pct": 62
          },
          {
            "cohort": "Discovery questions (2 x 4)",
            "responses": 8,
            "named_pct": 50,
            "cited_pct": 50
          }
        ],
        "engine_rows": [
          {
            "engine": "ChatGPT",
            "named": 9,
            "cited": 9,
            "of": 10,
            "discovery_named": 2,
            "discovery_of": 2
          },
          {
            "engine": "Claude",
            "named": 9,
            "cited": 9,
            "of": 10,
            "discovery_named": 2,
            "discovery_of": 2
          },
          {
            "engine": "Gemini",
            "named": 7,
            "cited": 6,
            "of": 10,
            "discovery_named": 0,
            "discovery_of": 2
          },
          {
            "engine": "Perplexity",
            "named": 7,
            "cited": 0,
            "of": 10,
            "discovery_named": 0,
            "discovery_of": 2
          }
        ],
        "feeds": [
          "categories.ai.AI Brand Presence",
          "section 1 presence tables"
        ]
      },
      {
        "instrument": "Category scorecard",
        "detail": "38 categories across Search, AI and Human with per-factor score, confidence, freshness, measurement id and evidence refs.",
        "schema_version": "site_epi_category_scorecard.v2",
        "feeds": [
          "categories",
          "perception_gaps"
        ]
      },
      {
        "instrument": "Findings surface",
        "detail": "130 findings: 7 critical, 48 high, 66 medium, 9 low.",
        "schema_version": "finding.v1",
        "feeds": [
          "findings"
        ]
      },
      {
        "instrument": "Score history",
        "detail": "The first published baseline (EPI 50, published 2026-08-17) exists as the prior comparable point; this re-frozen snapshot also computes 50. Factor definitions are identical across the two, so future movement is attributable to the site.",
        "feeds": [
          "trajectory"
        ]
      }
    ],
    "ran_outside_snapshot": [
      {
        "instrument": "Search landscape (rankings, keyword gap, keyword clusters, competitor discovery)",
        "artifacts": [
          "search_landscape",
          "keyword_gap_landscape",
          "search_keyword_clusters",
          "search_competitor_discovery"
        ],
        "observed_on_scans": [
          "cf1cef96"
        ],
        "snapshot_evidence": "No snapshot measurement carries a SERP position, search volume, difficulty or backlink value; Search-lens units are on-page or structural.",
        "consequence": "Search-lens scores describe legibility to search infrastructure, not ranking. Demand and AI Overview treatment are covered by labeled live instruments below.",
        "t1_comparability": "possible without re-collection"
      },
      {
        "instrument": "Review analysis",
        "artifacts": [
          "review_analysis",
          "g2_reviews"
        ],
        "observed_on_scans": [
          "cf1cef96"
        ],
        "snapshot_evidence": "No review rating, count or velocity appears in any category; the review artifacts on the scan are empty-result records.",
        "consequence": "No review record in this baseline.",
        "t1_comparability": "requires first-party review collection to run"
      },
      {
        "instrument": "Community and earned-mention corpus (platform-side)",
        "artifacts": [
          "community_mentions",
          "earned_mention_corpus_v1"
        ],
        "observed_on_scans": [
          "cf1cef96"
        ],
        "snapshot_evidence": "No mention-corpus measurement resolved into the snapshot.",
        "consequence": "The gatekeeper and earned-media view in this issue comes from the labeled live instruments below.",
        "t1_comparability": "possible without re-collection"
      }
    ],
    "not_run": [
      {
        "instrument": "Persona panel",
        "artifact": "vce_generated_personas",
        "snapshot_evidence": "Absent for this site.",
        "consequence": "No per-persona evaluation view.",
        "t1_comparability": "none until it runs"
      },
      {
        "instrument": "Google Business Profile and first-party review collection",
        "artifacts": [
          "gbp_data",
          "google_reviews"
        ],
        "snapshot_evidence": "Absent for this site.",
        "consequence": "No profile or first-party review data.",
        "t1_comparability": "none until it runs"
      },
      {
        "instrument": "Monitoring watch",
        "snapshot_evidence": "No monitor subscription and no signal clusters for this site.",
        "consequence": "No competitive-move feed and no standing watch. Activation is an action.",
        "t1_comparability": "none until activated"
      },
      {
        "instrument": "Website experience journey evidence",
        "snapshot_evidence": "Not enabled for this site's scans.",
        "consequence": "No journey-level conclusions.",
        "t1_comparability": "none until enabled"
      }
    ],
    "measurement_in_progress": [
      {
        "instrument": "Competitor factor scoring (Evident library, per competitor)",
        "detail": "The confirmed 10-company set (Profound, HubSpot, Clearscope, Jasper, AirOps, Conductor, Semrush, Animalz, Peec AI, Siege Media) is persisted and locked, and per-competitor measurement runs were launched 2026-08-25. Scored EPI comparisons appear in the next issue; this issue carries the measured authority ledger and answer-space field instead.",
        "selection_rule": "top 10 companies by mention count in the 2026-08-18 answer audit, ties broken by engine breadth, each verified live 2026-08-24"
      }
    ],
    "labeled_live_instruments": [
      {
        "instrument": "Off-site authority ledger",
        "vendor": "Independent backlink index (summary, bulk ranks, bulk referring domains, bulk spam score, new/lost timeseries)",
        "pulled_at": "2026-08-25",
        "targets": "phantomstory.com plus the 10 confirmed competitors",
        "headline": "Target: rank 204, 36 referring domains (24 nofollow), spam score 2, 547 backlinks; field minimum 2,526 referring domains (Animalz), maximum 394,622 (HubSpot). Velocity: near zero Feb-Jun 2026, +213 backlinks July, +334 August, predominantly directory-type (.tools TLD 338 of 490 links).",
        "rows": [
          {
            "name": "HubSpot",
            "rank": 681,
            "referring_domains": 394622,
            "spam_score": 4
          },
          {
            "name": "Semrush",
            "rank": 611,
            "referring_domains": 139575,
            "spam_score": 9
          },
          {
            "name": "Jasper",
            "rank": 530,
            "referring_domains": 34974,
            "spam_score": 7
          },
          {
            "name": "Peec AI",
            "rank": 449,
            "referring_domains": 2558,
            "spam_score": 21
          },
          {
            "name": "Conductor",
            "rank": 440,
            "referring_domains": 15385,
            "spam_score": 16
          },
          {
            "name": "Profound",
            "rank": 378,
            "referring_domains": 3914,
            "spam_score": 5
          },
          {
            "name": "Clearscope",
            "rank": 371,
            "referring_domains": 6874,
            "spam_score": 6
          },
          {
            "name": "Siege Media",
            "rank": 350,
            "referring_domains": 6312,
            "spam_score": 10
          },
          {
            "name": "AirOps",
            "rank": 339,
            "referring_domains": 3741,
            "spam_score": 11
          },
          {
            "name": "Animalz",
            "rank": 323,
            "referring_domains": 2526,
            "spam_score": 6
          },
          {
            "name": "Phantom Story",
            "rank": 204,
            "referring_domains": 36,
            "spam_score": 2,
            "is_target": true
          }
        ],
        "feeds": [
          "section 3 Search risk",
          "section 6.1 authority ledger",
          "section 7 leaderboard columns"
        ]
      },
      {
        "instrument": "Demand sizing",
        "vendor": "Independent keyword-demand panel (keyword overview), United States",
        "pulled_at": "2026-08-25",
        "headline": "generative engine optimization 4,400/mo KD54; answer engine optimization 2,400/mo KD36 (+26% y/y); ai visibility tools 1,600/mo KD16; llm seo 880/mo KD8; aeo tools 720/mo KD18; automated blog content 10/mo.",
        "rows": [
          {
            "query": "generative engine optimization",
            "volume": 4400,
            "kd": 54,
            "cpc": 34.79
          },
          {
            "query": "answer engine optimization",
            "volume": 2400,
            "kd": 36,
            "cpc": 30.77
          },
          {
            "query": "ai visibility tools",
            "volume": 1600,
            "kd": 16,
            "cpc": 49.25
          },
          {
            "query": "llm seo",
            "volume": 880,
            "kd": 8,
            "cpc": 28.58
          },
          {
            "query": "aeo tools",
            "volume": 720,
            "kd": 18,
            "cpc": 36.85
          },
          {
            "query": "geo tools",
            "volume": 720,
            "kd": 21,
            "cpc": 14.8
          },
          {
            "query": "automated blog content",
            "volume": 10,
            "kd": null,
            "cpc": 8.33
          }
        ],
        "feeds": [
          "section 4.4 demand shelf"
        ]
      },
      {
        "instrument": "Google AI Overview treatment",
        "vendor": "Live Google SERP capture (organic, advanced), United States",
        "pulled_at": "2026-08-25",
        "queries": [
          "answer engine optimization tools",
          "best aeo tools"
        ],
        "headline": "AI Overview present at position 1 on both queries; names HubSpot AEO ($50/mo), Profound ($99/mo), Semrush toolkit ($99/mo), Geoptie ($49/mo), Ahrefs Brand Radar, AlsoAsked; Phantom Story absent from the Overview, its citations, and the depth-10 organic results on both queries. Overview citation domains: hubspot.com, geoptie.com, reddit.com, g2.com, yotpo.com, youtube.com.",
        "feeds": [
          "section 3 AI risk",
          "section 4.5 gatekeeper program",
          "section 6.1"
        ]
      },
      {
        "instrument": "AI-mentions corpus",
        "vendor": "LLM-mentions corpus, target metrics (Google AI Overview + ChatGPT platforms)",
        "pulled_at": "2026-08-25",
        "headline": "Zero recorded mentions for the domain phantomstory.com (subdomains included) and the brand name (partial match). Distinct instrument from the answer-engine audit; never blended with it.",
        "feeds": [
          "section 1 scope note",
          "section 3 AI risk"
        ]
      },
      {
        "instrument": "Live site verification",
        "vendor": "direct fetch",
        "pulled_at": "2026-08-24",
        "headline": "robots.txt 404; homepage without JSON-LD, canonical, named testimonials, case studies, team/about substance, privacy policy; dashboard copy verified verbatim.",
        "feeds": [
          "section 3 all three risks",
          "section 5 action ledger re-check"
        ]
      }
    ],
    "absence_scope": {
      "note": "Machine-checkable claims of absence, asserted at build time against the measured state. Each entry names categories that the declaration claims contain no measurement. If any listed category has measured units, the build fails.",
      "claims": [
        {
          "instrument": "Persona panel",
          "categories": []
        },
        {
          "instrument": "Competitor scoring matrix",
          "categories": []
        }
      ]
    }
  },
  "provenance": {
    "source_receipt": null,
    "report_source_manifest": {
      "present": false
    },
    "publication_warnings": [],
    "automatic_report_coverage": null,
    "publication_projection": null
  },
  "comparison": {
    "compare_on": [
      "epi.composite",
      "epi.lens_scores",
      "categories[].score",
      "categories[].factors[].score",
      "findings[].id",
      "coverage.weighted_coverage_percent"
    ],
    "change_detection_hashes": {
      "snapshot_hash": null,
      "scorecard_fingerprint": "sha256:972a7d7b2dab9fbbc714f526193f5d151161a3b54936c55c7f6924aeb606b7ec",
      "applicability_matrix_fingerprint": "sha256:0338a496c91fa5b1ec62689cc733499da0ec2318320725894c450e7ee9d68ed0",
      "factor_definition_revision": "sha256:62bc0725bfb482b03e1ac99a0705daeb150a565db63e80e26952ce067c00a4aa"
    },
    "caveat": "Compare like with like. A change in factor_definition_revision or applicability_matrix_fingerprint means the instrument moved as well as the site; attribute movement only across a common factor subset in that case."
  }
}